Course Type : Value-added course || Language for course content : English ||
Duration : 13 Sessions || Category : Hobby || Level : Certificate || Class Size: 30
Bottom of the Pyramid (BoP) strategies focus on serving low-income consumers, unlocking new market opportunities while fostering economic development. Businesses adopting these strategies create affordable, accessible, and high-quality products tailored to the needs of the largest yet underserved segment of society.
Key approaches include cost-effective production, microfinance solutions, small packaging, and localized distribution networks. Companies like Unilever, Tata, and Grameen Bank have successfully implemented BoP strategies by offering low-cost products, financial inclusion, and community-driven solutions.
Technology and innovation play a crucial role in reaching BoP consumers, enabling mobile banking, digital education, and healthcare access. These strategies not only generate profits but also contribute to poverty alleviation and social impact.
By adopting a BoP approach, businesses can drive sustainable growth while empowering communities, creating a win-win situation for both companies and consumers at the grassroots level.
